Florida BarBar to Standardize its Digital Messaging

September 1, 20170
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The Board of Governors’ Communications Committee is working on a unified approach for the Bar’s digital messages to members.

Communications Committee Chair Scott Westheimer told the Board of Governors at its recent Miami meeting that the committee is working to give a uniform “look” to emails from Bar entities and to coordinate scheduling of the distribution so Bar members don’t get inundated on some days.

“This whole idea is to have one staff person coordinate sending out emails. All-member emails will be scheduled on an internal email calendar kept by the Public Information and Bar Services Department so no two emails should go out the same day. . . to add some consistency to the messaging,” Westheimer said.

 

This whole idea is to have one staff person coordinate sending out emails. All-member emails will be scheduled on an internal email calendar kept by the Public Information and Bar Services Department so no two emails should go out the same day. . . to add some consistency to the messaging

Scott Westheimer

Having the emails delivered via a Bar template will make it easier for members to identify spam and phishing emails that pretend to be from the Bar, he said. The colors and styles of Bar communications have a complementary appearance with the Bar website.

The committee is also examining the Practice Resource Institute’s section of the Bar’s website and is looking at overhauling it in the next six to eight months to make it more user-friendly, Westheimer said.

He noted the public side of the website is up and running successfully, so the committee is turning its attention to improving members’ experiences with the portal services. The portal allows Bar members to conduct their Bar-related business online, such as pay for CLE and report CLE credits, change their official Bar contact information, pay annual membership fees, and similar activities.

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Holly Clark

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